Web & brand · 2025
The Digital Samurais: site, identity and search
A full launch package for a services business entering a crowded market: the mark, the site, and the search foundation underneath both.
The problem
What was actually hard
A new brand with no search presence, competing against firms with years of accumulated authority. The temptation is to chase head terms immediately, which is the fastest way to spend a year ranking for nothing.
What we did
How it was built
Identity before implementation
Logo, color and type resolved first, so the site was an expression of a decision rather than the place the decision got made.
A site structured around search intent
Information architecture built from the queries the business could realistically win, not from an internal org chart.
Technical SEO as foundation work
Clean URL structure, correct metadata, structured data, an accurate sitemap and a robots policy that does not accidentally block anything.
Content targeted at the winnable tail
Long-tail commercial-intent pages first. Head terms are a year-three ambition, not a launch strategy.
Outcome
What shipped
Described rather than quantified, we only publish numbers a client has signed off in writing.
- Complete visual identity delivered with full source files.
- A WordPress build structured around commercial search intent.
- Technical SEO foundation: URL structure, metadata, structured data, sitemap and robots policy.
More work
Other projects
QuranRI (with VIqra Educational & Welfare Services)
QuranRI: a grounded AI learning platform
A retrieval-grounded AI tutor that answers from verified sources, cites them, and knows when to hand a student to a human.
- RAG architecture
- Vector search
- Next.js
- TypeScript
PPInstalls
PPInstalls: affiliate marketing platform
A cloud affiliate-marketing platform with tracking, payouts and role-based dashboards.
- Next.js
- Firebase
- Firestore
- Node.js
Utrade Logistics
Utrade Logistics: on-demand delivery app
iOS and Android delivery app with live tracking, payments and a dispatch console.
- React Native
- Redux
- Firebase Auth
- Stripe
Have a project like this?
A 20-minute call, then a written scope with a fixed price and dates. Free, and we sign a mutual NDA first if you want one.